Cookie Policy
Last updated: January 28, 2026
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is being used.
This Cookie Policy explains how Liftd ("we," "our," or "us") uses cookies and similar technologies on our website (liftd.ai) and related services.
2. Types of Cookies We Use
2.1 Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and account access. You cannot opt out of these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| sb-*-auth-token | Authentication session | Session |
| __Host-next-auth | Secure authentication | Session |
| cookie_consent | Stores your cookie preferences | 1 year |
2.2 Performance Cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often. This data helps us improve our website's performance and user experience.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes users | 2 years |
| _ga_* | Google Analytics 4 - session state | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
2.3 Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.
| Cookie Name | Purpose | Duration |
|---|---|---|
| theme | Stores light/dark mode preference | 1 year |
| locale | Stores language preference | 1 year |
2.4 Marketing Cookies
These cookies are used to track visitors across websites to display relevant advertisements. They may be set by third-party advertising partners.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _gcl_au | Google Ads conversion tracking | 90 days |
| _fbp | Facebook pixel tracking | 90 days |
3. Third-Party Cookies
We use services from the following third parties that may set cookies on your device:
- Google Analytics (G-HK0TFGN29B) - Website analytics and performance tracking.Privacy Policy
- Google Tag Manager (GTM-MPZPHNS3) - Tag management for analytics and marketing.Privacy Policy
- Paddle - Payment processing for subscriptions.Privacy Policy
- Supabase - Authentication and database services.Privacy Policy
4. Managing Your Cookie Preferences
4.1 Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner that allows you to accept or customize your cookie preferences. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.
4.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "Options" or "Preferences" menu of your browser. Here are links to manage cookies in popular browsers:
4.3 Opt-Out Tools
You can opt out of specific third-party tracking:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on
- General opt-out: Visit Digital Advertising Alliance or Your Online Choices (EU)
5. Impact of Disabling Cookies
If you choose to disable cookies, please note that:
- Some features of our website may not function properly
- You may not be able to log in to your account
- Your preferences may not be remembered between sessions
- You may see less relevant content and advertisements
Essential cookies cannot be disabled as they are required for the website to function.
6. Similar Technologies
In addition to cookies, we may use other similar technologies:
- Local Storage: Data stored in your browser that persists across sessions. Used for storing your theme preference and application state.
- Session Storage: Temporary data that is cleared when you close your browser tab. Used for temporary form data and navigation state.
- Pixels/Web Beacons: Small transparent images used to track email opens and website visits for analytics purposes.
7. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no industry standard for how websites should respond to DNT signals. Our website does not currently respond to DNT signals, but you can use the cookie management options described above to control tracking.
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page and update the "Last updated" date. We encourage you to review this policy periodically.
9. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us: